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About Us


Noni B is one of Australia’s best known and much loved ladies fashion retailers. The brand has been trading since the 60’s and 70’s created by owner at that time, Noni Broadbent who famously gave the best customer service in town! Later the business was purchased by Mr Alan Kindl and a business partner who developed a new store concept that would champion new merchandising and product development to establish a true market niche.

The business has grown from two stores in Belmont and Swansea in NSW to now ___ nationally. In 2000 Noni B became an ASX listed company and in October 2014, Noni B Limited was sold to Alceon Bidco. This new chapter for Noni B has seen the acquisition of brands Queenspark and Events and more recently the purchase and merge of Pretty Girl Pty Ltd, expanding the brand list to include Rockmans, W Lane, Table 8 and BeMe. The brand now trades under the name Noni B Group with Scott Evans as Group Chief Executive Officer and Managing Director. Scott brings a wealth of experience having been in retailing for 20 years. Scott has worked both internationally in the UK and locally in Australia in that time. The Board of Directors for the Noni B Group are: Richard Facioni - Chairman of the Board, David Wilshire – Director, Sue Morphet – Non Executive Director.

Today Noni B is a leading Australia fashion retailer that differentiates itself by focusing on superior service, style and fit. The dedicated team is passionate about providing women with an in-store experience where personal style advice is the basis of great customer service. The Noni B product range is designed to help customers feel that every day is a special occasion, worth feeling fabulous for.